Lauren Sorrenti

Lauren’s experience traverses the spectrum of marketing roles, from the highly demanding deadline-driven print environment to the fast paced world of advertising. The latter involves many years of of experience working in full-service creative and media environments, focusing on Retail, LAM, Government and Manufacturing. 

Lauren joined MyAdbox in 2018 as the Account Director on Sesimi’s largest automotive account - Toyota Motor Corporation Australia and has since become the ‘go to’ person for all dealer marketing needs. Tier I, II and II marketing teams know they can rely on her advice when it come to getting the right message into market and the right combination of platform based resources.

Lauren works closely with Tier III marketing teams at head office to ensure the material provided is relevant and useful. This has seen an increase of 65% in Dealer engagement with the system since Lauren began working with Toyota.

Lauren has built and trained a successful brand compliance team and has been pivotal in ensuring processes are in place for increasing Dealer compliance. Along the way, Dealership brand approval requests have increased 26% since 2018.

Lauren ensures her compliance team continues to be seen as the first point of contact for the Tier III network, who rely on them for brand knowledge and broader Compliance training.