Andrew Baker

Sesimi CEO + Founder
AndyBaker

Andrew has delivered large-scale SaaS solutions to 4 continents for some of the biggest brands in the global Automotive industry. He has played a lead role in the platform's international deployment and is well-versed in building teams on the ground and remotely to provide a world-class solution for enterprise-level brands.

Andrew has a background in the Finance Industry with KPMG, GE Finance and Sallie Mae. The inspiration for Sesimi emerged during his tenure leading a boutique ad agency that provided services to Volkswagen Commercial Vehicles in Australia. This advertising background centred around delivering brand and retail campaigns for Tier I, Tier II and Tier III across all media channels. During this period, he conceived a platform to automate ad production and solve compliance issues across Volkswagen's Australian Dealer network. 

It's the culmination of his auto industry experience that has resulted in the development of a class-leading, all-encompassing client-led Brand Management platform.

As the principal driver of Sesimi, Andrew has developed and built a successful team of knowledgeable, talented professionals. Along the way, he has also developed a network of impressive experts worldwide.

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