---
title: "Webinar: The Hidden Cost of Off-Brand Content | How AI Can Save You"
description: Join Sesimi CEO Andy Baker for a 30-minute webinar on how AI guardrails eliminate the hidden costs of off-brand creative. Save your spot now.
---

Brand & Marketing Leaders, Stop Wasting Budget on Off-Brand Content.

![Andy 1](https://pages.sesimi.com/hubfs/Andy%201.png "Andy 1")

20+ years leading global brand tech innovation

# Join Andy Baker, CEO of Sesimi, for a 30-minute live session. Discover how AI guardrails protect brand consistency, cut production time, and boost ROI.

Tuesday, October 28th, 2025: 12-12:30 pm EST Live on Zoom

What You'll Take Away

- ##### How to identify the hidden costs of off-brand creative
  
  
  
  and why you need to avoid them at all costs.
- ##### See how AI protects brand equity at scale
  
  
  
  and why it's so important! 
- ##### Take real steps to increase the speed of your go-to-market campaigns
  
  
  
  Get ready to skyrocket your productivity.

### Who's this Session For?

![Sesimi_Detailed Iconography_Light Mode_RGB_Smart-Editable Templates](https://pages.sesimi.com/hubfs/Sesimi_Detailed%20Iconography_Light%20Mode_RGB_Smart-Editable%20Templates.png)

Brand & Marketing Leaders

###### Managing distributed or multi-location teams

![Sesimi_Detailed Iconography_Light Mode_RGB_Reporting](https://pages.sesimi.com/hubfs/Sesimi_Detailed%20Iconography_Light%20Mode_RGB_Reporting.png)

Digital Marketing Managers

###### looking to scale content production efficiently

![Sesimi_Detailed Iconography_Light Mode_RGB_Workflow Management](https://pages.sesimi.com/hubfs/Sesimi_Detailed%20Iconography_Light%20Mode_RGB_Workflow%20Management.png)

Creative Operations and Compliance Teams

###### struggling to maintain consistency across regions

![Sesimi-1](https://pages.sesimi.com/hubfs/Sesimi-1.jpg "Sesimi-1")

### About Sesimi

Sesimi is a creative automation and brand management platform used by leading global brands, including **Toyota, Mercedes-Benz, American Express, Titleist and more.**

We help marketing and brand teams move faster, stay on-brand, and protect their most valuable asset trust.

[Don't Miss Out!](https://pages.sesimi.com/en-ca/webinar/hidden-cost-off-brand-content-ai)

![AndyBaker](https://pages.sesimi.com/hs-fs/hubfs/AndyBaker.jpg?width=2000&height=1333&name=AndyBaker.jpg "AndyBaker")

### About The Speaker 

**Andy Baker**, CEO of Sesimi, has over 20 years’ experience leading global brand technology solutions. He’s passionate about helping marketers eliminate friction between creative and compliance.

[Back to Top](https://pages.sesimi.com/en-ca/webinar/hidden-cost-off-brand-content-ai)

Proud Partners

![Partners](https://pages.sesimi.com/hubfs/Partners.png "Partners")